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Aerosmith's Joey Kramer Rockin' & Roastin' with Durham Marketplace

Durham Marketplace becomes first retailer nationwide to carry Aerosmith drummer's new single-serve versions of his coffee line

Aerosmith drummer, Joey Kramer, announces today that his 100% USDA Organic Certified coffee line, Rockin’ & Roastin’, now is available in single-serve cups and the first retail outlet nationwide to stock them will be the Durham Marketplace (Durham, NH). After spending the past year developing and perfecting the single-serve versions that are compatible with brewing in Keurig machines, Kramer is proud to debut his latest product at Durham Marketplace which he is confident addresses a coffee issue many have experienced.

“The problem with most single-serve cups is that they have a tendency to go stale quickly,” said Joey Kramer, Founder & CEO of Rockin’ & Roastin’. “My main goal was to create a cup with an improved design that would ensure people would be tasting the same freshness they have come to expect with Rockin’ & Roastin’. Durham Marketplace was one of my initial retail partners when I brought Rockin’ & Roastin’ to the grocer market and their support over the past year has been incredible.”

Now available for purchase on the shelves of Durham Marketplace, Kramer’s single-serve custom-roasted coffee brews come in a trio of organic flavors that represent Kramer’s favorite coffee-producing regions: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. The single-serve cups are also available for purchase on the Rockin’ & Roastin’ website.

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“Joey’s Rockin’ & Roastin’ coffee line has been immensely popular in our store and we are proud to be the first retailer to carry the new single-serve cups,” said Chuck Cressy, owner of Durham Marketplace. “Packing the quality of Rockin’ & Roastin’ into the convenience of a single-serve model is sure to be a hit amongst our valued customers.”

Rockin’ & Roastin’s single-serve cups now are available at Durham Marketplace and retail for $7.99 per 12-cup box. Durham Marketplace is located at 7 Mill Road in Durham, NH. For more information on Durham Marketplace, please call (603) 868-2500 or visit: www.durhammarketplace.com. For more information on Rockin’ & Roastin’, please visit: www.rockinandroastin.com.

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ABOUT ROCKIN’ & ROASTIN’:

Joey Kramer of Aerosmith is a coffee-loving Rock n’ Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ 100% USDA Organic Certified, custom-roasted coffee brews begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees, that leads to Arabica beans. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. Rockin’ & Roastin’ also is the official hot brewed coffee at House of Blues locations throughout the nation. For more information, please visit: www.rockinandroastin.com. Follow Rockin’ & Roastin’ on Facebook and Twitter.

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