The No. 1 Way for Small Businesses to be Successful with Daily Deal Promotions

“Make becoming a ‘fan’ of your businesses Facebook page a required aspect of purchasing the deal.”

One of the many business lessons my dad taught me was that you can have the greatest product or service in the world, but if nobody knows about it, its worthless. This is why every successful marketing campaign has to start with a list of what my dad calls “high propensity to buy prospects." 

The ongoing challenge for most small businesses though is building that list. Many small business owners simply don’t have the time (or the know-how) to organically build a list of those "high propensity to buy prospects."  That’s why you’ve probably advertised in a newspaper or on TV or in a coupon book – because you were sold on their list – their distribution, readership and/or general reach – and best of all, you didn’t really have to do anything.  But do you have any idea who’s actually on that list? Do you know if they are even seeing your advertisement? Do you know how many people on that list are likely to buy? Did you somehow manage to collect emails or even Facebook "likes" from the people that saw your ad? Probably not!

So where does this daily deal concept fit it? Most business owners (especially restaurants, hair salons, cafes, retail stores, etc..) have heard of or been approached by a sales rep from a daily deal marketing company – the big names out there being Groupon and Living Social.But if you’re in New Hampshire, you might be familiar with a company like Couptopia. Since the daily deal market took off (and Groupon turned down $8 billion), I’ve been a bit skeptical of this type of marketing for a variety of reasons, but upon further inspection and talking with my good friends over at Couptopia.com, I believe I have uncovered the No. 1 Way to Be Successful with a Daily Deal Promotion! Businesses need to start looking at offering a daily deal as a way to build their list.

Couptopia.com has a reach of thousands of consumers in southern New Hampshire. Now how much additional business could you bring in if you could capture even a small percentage of that list for your own future marketing campaigns? But how and where do you capture it? On Facebook of course! When you run a daily deal promotion, make becoming a "fan" of your business' Facebook page a required aspect of purchasing the deal. Or, to capture the folks who aren’t ready to make a purchase, run a contest for Couptopia’s list where you’ll raffle off a $25 gift card to one lucky new fan while the daily deal promotion runs.  This way, regardless of how much money you spend acquiring those customers, you’ve also built a list that you can continuously market to long after the daily deal is over … and Facebook gives you a simple and cost effective way to do just that!