Monday April 16, 2012 from 9:00 AM to 12:00 PM EDT Want to polish your public relations skills? Need to learn how to be morestrategic? Then this workshop is for you!In this interactive session, facilitators Robin Schell, APR, Fellow PRSAand Stacey Smith, APR, Fellow PRSA will give an overview of essentialinformation for today's public relations practitioner, including:* Behavioral public relations theories and how to apply them to yourorganization* Self-assessment and discussion on the 6 Roles of the PR Practitioner* Trends in Internal and External Communication* PR Research for Planning and Measurement* Crisis communication 101* Future trends in the PR fieldThis half-day program will be held on Monday, April 16, 2012 from 9 a.m. -noon at PSNH, Energy Park, Manchester, NH.Registration fee is: $30 for members, $50 for non-members, $20 forstudents/internsNote: All proceeds will be donated to the James Bradley Scholarship Fund,established in 2011 by the Yankee Chapter of PRSA.About the PresentersRobin Schell, APR, Fellow PRSA and Stacey Smith, APR, Fellow PRSA arepartners at the behavioral public relations and management consulting firmJackson Jackson & Wagner. The firm counsels a wide range of clients acrossthe country, from Fortune 50 to government to local nonprofits. Theirspecialties include strategic planning, behavioral research, crisiscommunication, organization development and designing effective internal &external communication programs. Robin and Stacey are regular presentersfor civic groups and organizations, including PRSA, NESHCO, FPRA, NEPPAand NSPRA. Robin serves an Assembly Delegate for the Yankee Chapter ofPRSA and both Robin and Stacey are on the "Goodfellows" committee forPRSA's College of Fellows. For more information about JJ&W, visitwww.jjwpr.com. <http://events.r20.constantcontact.com/register/event?llr=4stwnjdab&oeidk=a07e5pk547610d6ee08&oseq=a01algvv5oz56>Register Now!<http://events.r20.constantcontact.com/register/eventReg?llr=4stwnjdab&oeidk=a07e5pk547610d6ee08&oseq=a01algvv5oz56> Yankee Chapter PRSAinfo@yankeeprsa.org603-228-1231Yankee Chapter PRSA | 53 Regional Drive | Suite 1 | Concord | NH | 03301
