Do you have a student currently in college or recently graduated?
1) Does your student or recent grad have a clear plan for how he/she is going to market themselves to potential employers?
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2) Does your student use social media but has no idea how to use it to build their personal brand and find the job they REALLY WANT?
3) Did you know that the average unemployment rate for bachelor's degree grads under 25 has been around 9% for the past 3 years?
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Do YOU want to help them take the next step??
(but you're just not familiar enough with today's online tools and networking strategies to give them the advice they really need...)
If you can emphathize with the last question, then this half-day workshop is EXACTLY what you need! Join Tim McMahon Jr., President of MCM Social Media along with a select group of parents just like you on Sunday, May 20th from 9:30 - 2:30 at the Hampton Inn in Nashua, NH. By the end of the workshop, you'll have a personal playbook to share with your child that teaches you and them:
How Professionals and Job Seekers Use Linkedin:
- To follow and connect with their target employer
- To build a virtual network of human and referral resources
- To show up on the radar of potential employers and recruiters worldwide
- To enhance their skills by consuming fresh content
- To develop and share their own content - and thus build their personal brand
- To become 'searchable' in Google
- To provide and prove subject matter expertise
- To find out what conferences/events your target contacts are attending
How Professionals and Job Seekers Use Facebook including:
- Selecting the 'right' profile and cover photo to send the right message
- How to share and promote a social cause or nonprofit they support
- Following and interacting with prospective employers fan pages
- Being aware of what is happening in their target industry
- Identifying opportunities for innovation
- How to integrate and share their blog feed
- How to create their own 'fan page'
How to Create a Professional Blog:
- To share their subject matter expertise
- Deciding when and how to create a video blog (vlog) over a written blog
- Determine the best blogging tools to use (Wordpress, Tumblr, etc...)
- Learn what a good blog really looks like
- Learn how often to post and how to get maximum engagement (response)
How to Be a Professional Networker including:
- What networking organizations young professionals should join
- When to consider joining a nonprofit board of directors
- How to stay top of mind with influential business owners in your community
- How to get the most value out of a networking event
As parents, you all want to help your child succeed even when they resist taking your sage advice. Today, both students and the companies/organizations they desire to be hired by use technology at a rapidly-increasing pace to communicate their value. While a paper resume is still a required piece of the pie, its only a small piece and it certainly is not the piece that will make a job candidate (i.e. your student) stand out!
REMEMBER THIS: Only a small fraction of available jobs are ever posted to traditional job boards (Monster, Craigslist, Indeed). Companies are oftentimes using recruiters or internal staff to identify prospects for future openings through a combination of offline strategies (networking) and online tools like Linkedin where they can use its advanced search capabilities to find EXACTLY the type of candidate they need - and without the hassle of reading through 500 resumes! This means that if your son or daughter does not have a well designed and well thought-out Linkedin page (if they have one at all), THEY WILL NEVER BE FOUND BY RECRUITERS!
If you want to help your child successfully take the next step (or the first step) in their professional career, then this a 'can't-miss' workshop! We look forward to seeing you on Sunday, May 20th at the Hampton Inn in Nashua!
WORKSHOP SCHEDULE:
9:30am - 10am: Registration
10am -11:30am: Session 1
- Using Linkedin and Facebook to develop a personal brand
11:30am -12:30pm: Lunch provided by TBD
- Participants will have the opportunity to chat and network with other parents and will be given suggested topics to discuss.
12:30pm -2pm: Session 2
- Creating a professional 'brand-building' blog
- Becoming a professional networker
2pm - 3pm: Q&A/Networking/Wrap-Up
ABOUT TIM MCMAHON JR.
Tim McMahon Jr. is the President of MCM Social Media in Merrimack, NH (www.mcmsocialmedia.com) and has worked with both individuals and small business owners to improve their online marketing and branding strategies for over 3 years.
Tim was recently recognized by the Nashua Telegraph as one of Greater Nashua's Emerging Leaders as a member of Leadership Greater Nashua and is also an active Rotarian, a steering committee member with iUGO (the Nashua Young Professionals organziation) and serves on the Board of Directors for the Greater Nashua Mental Health Center.
One of Tim's greatest passions is in working with students and young professionals to help them succeed in an increasingly competitive environment. A graduate of Merrimack High School and the University of New Hampshire, Tim spent his immediate post-graduate years serving with the Americorps*National Civilian Community Corps and then as a high school teacher in Concord, NH and Dorchester, MA. Currently, Tim is also the Head Wrestling Coach for Merrimack High School, a former big brother through Big Brothers Big Sisters and a sought-after speaker on topics ranging from leadership development, to cyber-bullying to social media marketing.
Tim also has a 9 month-old daughter and can only imagine what the job market will look like when she's getting ready to graduate college in 20 years!
