What does water have to do with it you ask....actually, quite a bit.
Chlorine or hard water is often to blame for dry, damaged hair and skin. Most people are not aware of the negative side effects, until they have prolonged exposure to these elements.
Think about the way you feel after a day at the pool. Your skin is dry and your hair feels brittle. Chlorine and other minerals in your household water can lead to dryness. The result causes tangles, breakage, and not to mention, destroying your hair color.
Hard water is saturated with significant levels of minerals like calcium, magnesium, copper and iron. Over time, these minerals build up on your hair, creating a film that makes shampooing and moisturizing a challenge....never mind chemical services.
Short of installing a water purifying system in your home, Hairthurium offers a de-mineralizing treatment. Redken's "Pre-Art" is an intense clarifying treatment for all hair types. It effectively removes minerals and styling product residue. It helps equalize the surface properties of the hair. Fruit acids help strengthen the cuticle and add shine. If you color or perm you should consider a de-mineralizing treatment. Mineral build up can interfere with the chemical service, tainting the final result.
Give your hair some TLC this summer with a de-mineralizing treatment, followed by a deep conditioning.....the result is nothing but healthy, shiny, hair.
