New Hampshire's Biggest Liquor Store Opens in Nashua

NASHUA, NH — New Hampshire biggest state liquor store opened in Nashua Thursday. The 33,000-square-foot store at 292 Daniel Webster Highway store sells over 7,000 kinds of wine and hard liquor. It's expected to generate an estimated $21.5 million in annual sales.

It's now the biggest liquor store in northern New England.

“The opening of this (store) marks an incredible moment for the New Hampshire Liquor Commission and our 11 million annual customers," said New Hampshire Liquor Commission Chairman Joseph Mollica in a statement. "This new flagship store — NHLC’s largest to date and the largest in northern New England — is set to offer an extraordinary shopping experience with an expansive selection of products and state-of-the-art upgrades and new features. With its expanded space, enhanced shopping environment, and strategic location, we expect this new store to quickly become one of our top-performing stores, generating $21.5 million annually."

The Nashua location is "strategic," officials said, as it's located near the Pheasant Lane Mall. Over 111,000 vehicle travel on that stretch of highway a day.

The timing is right — the tax-free liquor stores attract thousands of out-of-state visitors traveling to New Hampshire for summer vacation.

The New Hampshire Liquor Commission operates 79 state-run liquor stores. The stores sell wine and liquor but not beer. In 2016, sales were $678 million — an all-time record. About a quarter of that sum was used to fund social service programs.

Photos of the interior of the new Nashua state liquor store:

Photo credit: New Hampshire Liquor Commission