Simon Welcomes New Director of Marketing & Business Development at Pheasant Lane Mall

Simon, the largest developer and owner of shopping malls in America, announced that Aaron Yust has been promoted to Director of Marketing and Business Development at Pheasant Lane Mall.

In his role as the Director of Marketing & Business Development at Pheasant Lane Mall, Yust will be responsible for business development, media, events and marketing efforts including digital marketing and social media for the shopping center. This includes planning and executing strategic sales plans, marketing plans and operations budgets, and addressing property issues and opportunities that enhance tenant, community and media relations while increasing center sales. He will also oversee and evaluate marketing staff, social media channels and all advertising efforts.

Yust has worked for Simon since 2007 and has had the opportunity to work in Simon malls all over the country. Most recently, he held the position of Director of Marketing and Business Development at The Mall at Fox Run, another Simon property. He was also the Assistant Director of Marketing and Business Development at the West Town Mall in Tennessee, and the Director of Marketing and Business Development at the Broadway Square Mall in Texas. Yust holds a Bachelor of Science in Management from Purdue University. He currently resides in Rochester, NH.