SIMON KIDGITS CLUB AND UNIVERSAL STUDIOS HOME ENTERTAINMENT CALL ON CREATIVE KIDS TO CELEBRATE DR. SEUSS’ THE LORAX DVD RELEASE

In celebration of the August 7 Blu-ray™/DVD release of The Lorax movie, Simon Kidgits Club® invites kids from the Salem area to visit The Mall at Rockingham Park for a celebration of non-stop family-focused festivities. Families are encouraged to get creative and enjoy an imaginative adventure by participating in the following Seussian-inspired activities, all taking place in a familiar Simon mall setting:

• Create and take home intriguing Truffula Trees, just like those featured in the movie, and a Lorax mustache to commemorate the charming creature.
• Visit a viewing area to watch The Lorax movie trailer, learn how to draw the Lorax through a bonus feature on the Blu-ray™/DVD and hear about how the Lorax speaks for the trees.
• Pose for a fascinating photo next to Lorax-themed standees, capturing the fun of the unique event.

Kids will also have the chance to participate in interactive offerings which are focused on preserving the environment and celebrating The Lorax’s meaningful plot. Young attendees can join the Pitch-In Recycle Game to learn about the benefits of recycling and get involved in the Seed of Hope activity to craft a Lorax planter. Before departing the event, all children will pledge to care for the environment and take home a certificate to honor their positive promise.