Business & Tech

Toys R Us Reopens In NJ: 8 Malls Where You Can Find It

Geoffrey the Giraffe has already returned inside 8 Macy's stores in the state. Here's where you can shop at Toys R Us.

Update: A Macy's spokesperson confirmed that Toys R Us has also opened within the Macy's stores at Menlo Park Mall and Paramus Park.


NEW JERSEY — Toys R Us has returned to shelves throughout New Jersey. Eight Macy's stores throughout the Garden State have displays from the retailer up and running.

Macy's and Toys R Us publicized their partnership last August, with plans for the latter to open inside more than 400 Macy's stores in 2022. The businesses plan to open Toys R Us in all Macy's stores across the nation by Oct. 15. Read more: Toys R Us Returning Throughout NJ Soon: Here's When

Find out what's happening in Across New Jerseyfor free with the latest updates from Patch.

Toys R Us began opening inside Macy's stores in late July, according to Macy's.

Macy's stores within the following locations have opened Toys R Us displays:

Find out what's happening in Across New Jerseyfor free with the latest updates from Patch.

  • Newport Centre, Jersey City
  • Paramus Park
  • Garden State Plaza, Paramus
  • Willowbrook Mall, Wayne
  • Bridgewater Commons
  • Brunswick Square, East Brunswick
  • Menlo Park Mall, Edison
  • Cherry Hill Mall

Toys R Us has a lengthy history in the Garden State, with headquarters in Wayne and then Parsippany. But the brand hasn't been widespread since it filed for Chapter 11 bankruptcy and closed all remaining U.S. stores by mid-2018.

As part of its comeback, Toys R Us opened its new flagship store last winter in the American Dream mall. The opening marked Toys R Us's first standalone store in the country since the 2018 closures. Read more: Toys R Us Celebrates Grand Opening Of New Bergen Co. Flagship

But for many young children, the Macy's partnership will mark the first time in their lives that they can get the Toys R Us experience near them. Macy's has 24 stores in New Jersey alone.

The in-store shops will occupy at least 1,000 square feet and may flex up an additional 500-3,000 square feet during the holiday season. Toys R Us setups will span up to 10,000 feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco, according to Macy's.

Each Toys R Us will feature colored fixtures, hands-on demonstration tables and a life-size "Geoffrey on a Bench" photo opportunity for families. To celebrate the openings, all Macy's stores will host in-store events from Oct. 15-23, which will include family-friendly activities and daily product giveaways.

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