New Cinnamon Roll Eatery Holds Grand Opening In Belleville

BELLEVILLE, NJ — A new addition to Belleville's business community recently opened its doors on Holmes Street.

The Gooey Roll Co. held a grand opening at its new storefront at 74 Holmes Street last week. The business features coffee and its trademark "fresh gooey cinnamon rolls" for delivery, pickup and special events.

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Learn more about this local business here.

The company's owner offers some background about the origin of The Gooey Roll Co. on its website:

"After my breakup in 2024, I found myself falling in love with cooking and baking. Around the same time, I launched my podcast, Whispers From The Wreckage, and baking became another creative outlet that helped calm my nerves and bring me peace. Before long, one thing stood out above everything else I made—my cinnamon rolls. I started bringing them to work, sharing them with family and friends, and taking them anywhere I could. People kept asking for more, requesting them for gatherings, celebrations, and just because. What began as a hobby quickly turned into a mission: creating the perfect cinnamon roll."

Here's what came next:

"After a year and a half of testing, tweaking, and countless batches, I finally nailed the recipe. Then came the frosting. As a cottage baker, I wasn't allowed to use my beloved cream cheese icing, so I got creative and developed a maple icing that quickly became a customer favorite—and honestly, it's amazing. As The Gooey Roll Co grew, so did my vision. What started in my home kitchen evolved into a dream of opening a food trailer where I can serve fresh, warm, gooey cinnamon rolls to everyone. Along the way, I was able to bring back my signature cream cheese icing, and together with my perfected dough, I finally created the cinnamon rolls I had always imagined."

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