Nutley Woman Climbs Corporate Ladder To VP Position At WNBC

NUTLEY, NJ — A Nutley resident was recently named vice president of marketing and creative services for NBC 4 New York/WNBC.

According to her employer, Gina Oliva-Pinto is a “seasoned and award-winning marketer,” with more than 20 years of experience leading marketing and promotion campaigns for local and national broadcasters to reach English and Spanish-language consumers and audiences.

Fully bilingual in English and Spanish, Oliva-Pinto will continue NBC 4 New York’s close collaboration with sister station Telemundo 47/WNJU. She begins her new job on Sept. 7.

According to a news release from NBC 4 New York/WNBC:

“[Gina Oliva-Pinto] joins WNBC after serving in marketing leadership roles at NBCUniversal Local, as Senior Director and most recently as Vice President of Marketing. Here, she was in-house marketing counsel to NBC/Telemundo owned stations’ Creative Services Directors and led the marketing efforts for key division-wide community and corporate social responsibility initiatives including Project Innovation and Clear The Shelters. She joined the NBCUniversal Local division in 2017 from WABC-TV where she worked as a Marketing Producer. Before WABC-TV, Oliva-Pinto worked at Warner Brothers TV Distribution’s affiliate marketing team supporting the “Anderson Live” and “Bethenny” shows. Before this, she worked at local stations FOX5/My 9 New York and WFOR CBS 4/UPN33 Miami in promotion roles with increasing responsibility. She began her career at WBFS-TV as a promo coordinator. She is the winner of various PromaxBDA Awards, including a Gold Award for “Station Branding.” Oliva-Pinto is a graduate of the Art Institute of Fort Lauderdale where she earned a Bachelor of Arts degree in Broadcast Journalism. She resides with her family in Northern New Jersey.”

“Gina is a talented leader and marketer who has impressive broadcasting experience at local stations, syndicated programming and at the corporate level,” said Eric Lerner, WNBC’s president and general manager.

“She has also led successful multiplatform campaigns which grew NBC and Telemundo station audiences across the country,” Lerner added. “We cannot wait for Gina to continue this record of success at WNBC.”

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