Online Marketing for Busy Authors

Former Somerset Hills resident Fauzia Burke will return to our area to speak about her new book, "Online Marketing for Busy Authors" (2016), on Thursday, May 5 at 7:00 pm at Bernardsville Public Library.

"As soon as you have an idea for your book, that’s when you should start marketing,” says Ms. Burke, the founder and president of FSB Associates, a premier online publicity, marketing and branding firm for books and authors, “Every author’s online platform is his or her biggest asset, and creating one is vitally important for long-term success. However, there have never been more demands on an author’s time than today."

During the library talk, authors will learn which marketing efforts are worth their time and which ones are distractions. Ms. Burke will demonstrate with examples and case studies how to connect all the elements of online marketing (website, mailing list, blogging, social media, advertising and publicity) into a cohesive, successful and sustainable author platform. The information will be relevant for authors as well as those who advise authors like publishers, agents or publicists.

Copies of "Online Marketing for Busy Authors" will be available for purchase and signing. There is no charge to attend the program, but advance sign-up is requested. Register online at www.bernardsvillelibrary.org and follow the link from Adult Programs, or call the library at 908-766-0118 to sign up.