CUPS Frozen Yogurt Your Way Launches Inaugural CUPS Bikini to Benefit Susan G. Komen for the Cure® North Jersey

CUPS Frozen Yogurt Your Way, the beach-themed self-serve fro-yo concept, will introduce the inaugural CUPS bikini at 6 pm, Thursday, July 14 at the store’s Clifton location, The Promenade Shops at Clifton, 852 Route 3, Clifton, NJ.  Briella Calafiore and Jacquelina Bianchi, from the Style Network’s top-rated TV show Jerseylicious, will unveil and model the new bikinis.  Created and designed by New York-based fashion designer Shelly LeSun, the limited edition CUPS bikini is a classic polka dot triangle top bikini with contrasting striped ties featuring an eclectic clash of colors and prints. The CUPS bikini is priced at $40 and is only available at CUPS Frozen Yogurt Your Way in Clifton beginning at 6 pm, July 14. Designed with functional support in mind, the CUPS bikini will ensure a perfect fit for a broad range of figures.  The bikini is made in high quality nylon/spandex blend fabric, which includes a fully lined interior for an optimal fun in the sun, movement and water content protection.  All proceeds of the pink CUPS bikini will benefit Susan G. Komen for the Cure North Jersey.   “We are proud to partner with Susan G. Komen for the Cure North Jersey and to be able to raise money for such an important cause – breast cancer awareness, “ said Rick Barbrick, President and COO of The Briad Group, and Cups co-founder.

The North Jersey Affiliate of Susan G. Komen for the Cure is dedicated to combating breast cancer at every front. Up to 75 percent of the Affiliate’s net income goes toward funding grants to local hospitals and community organizations that provide breast health education and breast cancer screening and treatment programs for medically underserved women.