Juniper Communities Announces Promotion of Ashleigh Smerick to Regional Director of Sales and Marketing

[Lebanon, PA] - Juniper Communities, a nationally recognized leader in senior living innovation and quality care, is pleased to announce the promotion of Ashleigh Smerick to Regional Director of Sales and Marketing.

In her expanded leadership role, Smerick will oversee strategic sales and marketing initiatives supporting Juniper Communities’ growing portfolio. Her work will focus on strengthening occupancy, enhancing community outreach, and supporting regional growth efforts while advancing Juniper’s mission of delivering exceptional senior living care.

Smerick brings 17 years of experience across the senior living industry, including independent living, assisted living, memory care, skilled nursing, home care, continuing care retirement communities, and community lease-up operations. Her background also includes experience in staffing, human resources, operations, business development, and sales and marketing, giving her a broad understanding of the evolving needs of older adults and their families.

Since joining Juniper Communities as Regional Sales Specialist in 2024, Smerick has played an important role in supporting community growth initiatives and strengthening market presence. Her operational insight, collaborative leadership style, and resident-centered approach have contributed to the continued success of Juniper’s communities across the region.

A graduate of the University of Minnesota with a background in communications, Smerick originally planned to pursue journalism before discovering her passion for senior living. Inspired by a family rooted in healthcare, she credits those influences with shaping her commitment to helping others and building meaningful connections with residents, families, and associates alike.

“Juniper feels like home — the kind of place where you immediately feel a sense of peace and community,” said Ashleigh Smerick, Director of Sales and Marketing. “I’m proud to be part of a company that truly believes in doing good and is changing the face of senior living. I feel fortunate to be part of this journey and to continue learning from the incredible residents and teams I work with every day.”

Juniper Communities continues to expand its presence across the country through innovative, wellness-focused communities designed to empower older adults to live fully and purposefully. Juniper’s distinctive approach combines personalized support, advanced technology, and whole-person wellness programming to create vibrant environments where residents can thrive.

About Juniper Communities

Juniper Communities, a leader in quality, value, and innovation, owns and operates senior living communities in Colorado, Delaware, New Jersey, Pennsylvania, and Texas that emphasize the well-being, interaction and security of those who call Juniper home. Our approach to housing and care offers community members the opportunity to live a full life, regardless of age or health. Juniper’s innovative Connect4Life program has been proven to improve resident care by decreasing hospitalizations, re-hospitalizations, and urgent care visits, while offering potential cost savings to public programs such as Medicare. To learn more about the many ways Juniper Communities innovates in support of the communities’ residents, visit www.junipercommunities.com.