Business & Tech
Bridgewater Family's 'Nailed It DIY Studio' Opens
Angelina Rivera, her husband Javier Flores and 2 daughters Karina and Kayla opened the do-it-yourself studio in Somerville recently.
BRIDGEWATER, NJ — After months of hard work, Bridgewater mother Angelina Rivera and her family have opened their very first business, Nailed It DIY Studio in Somerville.
The do-it-yourself studio held a grand opening on July 5 at its location at 46 E Main St., next to Salted Lime. The opening included a ribbon cutting and treats from Blue Sheep Bakery as well as Cheech’s Own in Somerville.
Rivera got the idea to open the franchise business after taking a family vacation in the Carolinas with her husband Javier Flores and two daughters Kayla and Karina.
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Her family came across a Nailed It franchise location and immediately fell in love. She saw how easy it was for her to construct projects in a studio rather than bringing "the mess into my home."
Rivera has always made projects and crafts inspired by Pinterest. Now she is taking her passion and turning it into a career as she opens her first business.
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Nailed It offers a variety of projects including wood serving trays, wood signs, home decor, gifts, blankets and more.
"You can build a coffee bar sign to hold your mugs or just make anything personal to your home," Rivera said. "You can pick your own colors and customize each project to match your style or home or even friend's or kid's room."
What sets Nailed It apart from other craft studios is that there are no scheduled classes.
"Making scheduled workshops is too restrictive and not everyone wants to make the same thing or be locked into a time," Rivera said.
This allows shoppers to stop in and do a quick project whenever they like. All of the materials are available at the studio already as well.
Rivera noted she plans on hosting specialized nights such as a Pinterest night, mom's night, or laundry room sign night.
The studio is BYOB and does allow snacks.
There is also a private room in the back to hold parties such as birthday, bachelorette, baby showers, team building and more. For larger parties the first half of the studio can be reserved.
For more information on Nailed It DIY Studio in Somerville visit the Facebook page at facebook.com/naileditdiystudiosomerville or naileditdiy.com.
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