Business & Tech
Home Baker Launches Sourdough Bread Business Inside Somerset County Home
Matilde Brønnum Rasmussen started her home-based sourdough business after struggling to find good organic bread in the U.S.
GREEN BROOK, NJ — After struggling to find good organic bread in the U.S., Denmark native and Green Brook local Matilde Brønnum Rasmussen started baking her own sourdough. This hobby has since turned into a thriving venture called Warrenville Bread.
Rasmussen told Patch she felt compelled to begin baking after discovering a loaf of bread she had purchased months ago in her cabinet and the bread was still good.
"That kind of scared me, like, what's in that bread that's not supposed to go in our bodies?" said Rasmussen. "I was just in search of some good bread with simple ingredients."
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One of Rasmussen's friends gave her the starter to make her own bread and she tried it.
"I was super proud of that loaf, and it was eatable," said Rasmussen. "And then I just fell in love with the process of making sourdough. So I just kept baking and baking and baking and to a point where we couldn't fit anymore in our freezer. We couldn't keep up with the production."
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Rasmussen then started having her husband bring her bread to work so they could enjoy it.
"They were just so excited about this bread. So then I started baking for my husband's colleagues. And that was just the start of the journey," said Rasmussen.
Within a year, she obtained a cottage license and Food Handlers certification. And made a Facebook post about her business and received so much positive feedback.
"Honestly, I just got blown away by the local support and engagement. There was just so much love and support for me doing that," said Rasmussen.
Her whole sourdough business journey was officially launched.
She now bakes weekly, offering sourdough loaves, brown butter sourdough cookies, and scones. Orders are placed via Hot Plate, with pickups from her garage.
"Nothing beats the taste of freshly baked sourdough bread! In my experience from my house, and based on feedback from my customers, most loaves don’t last more than a couple of days before being fully enjoyed. That said, the bread keeps good for a good portion of time - most likely a week - and also freezes beautifully. Toasting can bring it back to life if it’s not as fresh," said Rasmussen.
Warrenville Bread is located just off Warrenville Rd and Route 22 and the exact address is shown on the order confirmation. Customers can also send Rasmussen a message on Instagram.
For more information or to order sourdough visit instagram.com/warrenvillebread or hotplate.com/warrenvillebread.
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