New Store Celebrates Gender-Inclusivity At Bridgewater Commons

BRIDGEWATER, NJ — A new rebranded store celebrating gender-inclusivity is now open in the Bridgewater Commons.

The Gilly Hicks brand was originally introduced in 2008 and was brought back under the Hollister umbrella in 2017.

The Gilly Hicks at Bridgewater Commons at 400 Commons Way in Bridgewater is a side-by-side with Hollister location, and one of more than 20 side-by-sides that has been redesigned to reflect the new Gilly Hicks branding.

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The store recently relaunched and rebranded itself last week to celebrate gender-inclusivity by offering new activewear, loungewear and intimates.

The brand features products merchandised by fabric and use rather than gender, according to Bridgewater Commons.

The store now offers an expanded assortment of activewear, loungewear and intimates in a wide variety of patterns and colors.

Gilly Hicks is located on the Upper Level next to Hollister inside the mall.

For more information visit hollisterco.com/shop/us/gilly-hicks.

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