Christmas has come early for Caldwell shoppers and all fashionistas this side of Bloomfield Avenue. Just two weeks before the holiday, Wish, an apparel and accessory store for women, became a sleek and stylish addition to the bustling retail scene in town.
Opened by North Caldwell resident Gina B. Cifelli along with her mother, Carol Buono, the store fills a gap left in the otherwise broad array of offerings in downtown Caldwell.
“I live in the area and felt the area needed something like this,” said Cifelli, who describes the store as a “hip boutique featuring the latest trends, wardrobe staples and classic layering pieces with the perfect accessories to match.”
Find out what's happening in Caldwellsfor free with the latest updates from Patch.
The spare, modern space presents a curated selection, but offers a variety of styles to suit different tastes. Fashion-conscious customers can choose from deconstructed jackets and beaded, ruffled tanks to thin, ethereal sweaters and fluid, belted dresses—all the work of fashion-forward designers from Georgie, Vintage Havana, Dolce Vita, Gypsy Junkies and Chelsea Flower to Level 99, Mystree, and Suzi Chin for Maggie Boutique. The store even carries Notify, which besides at Cifelli’s shop, is currently only found at Barney's and Bergdorf's.
With the feel of an urbane Manhattan shop, merchandise is set against a backdrop of stark white walls, light grey wood floors and splashes of bright purple accents. Sparkling chandeliers hang in the front window, while the back wall, painted in a bold purple and silver zebra print, enlivens the entire space with a playful spirit.
Find out what's happening in Caldwellsfor free with the latest updates from Patch.
As polished as the store may be, Cifelli is mindful of her customers, offering a range of price points and cuts to accommodate women of every age and body type.
“Because this area is diverse, I try to appeal to everyone,” said Cifelli, who has been in the beauty industry for 20 years. “We try to meet the needs of all, from price points to sizing.”
In meeting those needs, Wish has the hottest must-have item: colored denim. Get yours in red, aqua or dark green.
Aside from bringing Caldwell the latest in fashion trends, Wish provides closet consultation, styling, personal shopping, and, according to Cifelli, “your fashion wishes granted.”
Wish
355 Bloomfield Ave.
Caldwell, NJ 07006
973-228-9474
