Chipotle Supports Farms With 'Boorito' Fundraiser

You can help raise money to support American farmers this Halloween by dressing up in a farm-inspired costume and visiting your local on Monday, Oct. 31, from 6 p.m. to closing.

Any customer dressed as a farmer, farm animal or vegetable, for example, will be treated to a burrito, order of tacos, salad, or burrito bowl for $2 during the resturant's annual "Boorito" Halloween fundraiser. The money raised will be donated (up to $1 million) to Farm Aid and the Chipotle Cultivate Foundation.

“Boorito has become an eagerly awaited tradition for many of our customers,” stated Steve Ells, founder, chairman and co-CEO of Chipotle in a release this week. “We are hoping to use the excitement surrounding this annual event to spark more conversation of the struggles facing so many of America’s family farms, and to raise money to help address these issues.”

Boorito 2011 also features an online costume contest. To participate, customers dressed in a costume inspired by the family farm must take a photo of themselves visiting a Chipotle restaurant on Halloween, and upload it online at Chipotle.com/Boorito or text “COSTUME” to 888222. One grand prize winner will receive $2,500, and five runners up will receive $1,000 each. Twenty honorable mention winners will receive a burrito party for 10 guests.

Each week, 330 family farms are deserted, bringing scary consequences to rural America, according to Chipotle. To learn more, view a film at www.cultivatefoundation.org.