Cherry Hill Man Who Sells White Supremacy Merchandise Says He Isn't Racist

CHERRY HILL, NJ — A South Jersey man who owns a company that sells white power music and paraphernalia was named one of the top 40 leaders of the radical right just a few years ago.

Steven J. Wiegand, of Cherry Hill, was named to the the Southern Poverty Law Center’s watch list back in 2013. Wiegand launched whitepride.com back in 1996, changing the name to Micetrap in 1998. His stated goal was to "build the largest and best selection of quality pro-White items at the most affordable prices possible,” according to his profile on the watch list.

He once told Fade to Black Comedy Magazine that Jews were the cause of most of the world’s problems, and said he was racist because he grew up two miles from one of the state’s worst ghettos.

More recently, though, he told philly.com he isn’t a white supremacist. Instead, he says he’s a businessman who believes in the right to free speech.

Attempts by Patch to reach Wiegand on Thursday afternoon were unsuccessful.

The free speech he chooses to tap into through his Maple Shade-based business is hate speech, and his online store dives deep into that world. The Micetrap.com online store includes music, books, clothing, patches, buttons, keychains and confederate items. His collections include an “Anti-Antifa” t-shirt, “Heritage Not Hate” confederate flag shirt and shirts celebrating Odinism, an ancient religion dedicated to the Norse Gods that has been adopted by white supremacists.

In 2001, he acquired 14 Word Press, a white supremacist website, from terrorist David Lane and his wife, who described Wiegand as a personal friend and supporter, according to the Southern Poverty Law Center.
Wiegand has also been at odds with members of the white supremacist community for years.

After he provided incriminating evidence concerning the leader of the White Victory Skins movement to authorities, very few people within the White Supremacist movement have associated with him, according to torhantifa.org. Torch Antifa is a network of people dedicated to confronting facism and oppression. He has also come under fire for selling images he didn’t create through his business.

He told philly.com business is “very good.” While some in South Jersey responded to the events in Charlottesville, Virginia, by voicing their opposition to hate, Wiegand said that in the past few weeks, more people are searching for the type of merchandise he sells.

For his part, he also told philly.com that the information posted by the Southern Poverty Law Center was made up, and insists he’s not racist.

Image credit: K-Screen Shots via Flickr Commons