Cosmetics Giant Morphe Opens Cherry Hill Mall Store

CHERRY HILL, NJ — Powerhouse cosmetics brand Morphe now has a store open at the Cherry Hill Mall, the company announced this week. Morphe boasts a full lineup of professional-grade makeup that spans over 300 brushes, highly coveted artistry palettes, and 60 shades of Fluidity Full-Coverage Foundation.

Its collaborations include the Morphe X Jeffree Star Artistry Palette, Set & Refresh Mist and brush collections, the Morphe X James Charles Mini Palette and Eye Brush Set and the Morphe X Jaclyn Hill Eyeshadow Palettes.

The store also carries sought-after brands such as Jeffree Star Cosmetics, Iconic London, Lunar Beauty, and House of Lashes. Most recently, it added cult-fave brands P. Louise Makeup Academy, Beauty Bakerie, SUVA Beauty, and NABLA.

“New Jersey is home to so many enthusiastic and loyal Morphe Babes- we are so excited to open at Cherry Hill Mall,” Morphe Vice President for Retail Sales and Operations Kahla Broussard said.

Morphe launched in 2017, and is currently sold in 44 stores throughout the United States, Canada, Australia and the United Kingdom. It will be available in 50 stores by the end of the year.

It is currently available in eight Ulta stores throughout the state in addition to its own store at the mall, according to the company’s store locator. In addition to Ulta stores, Morphe is distributed online in the US, UK, Canada, Australia and the EU, select Sephora stores in Canada and select Mecca stores throughout Australia and New Zealand.