OTM Wins Award for Marketing Effectiveness

On The Mark Communications, LLC (OTM) - a full-service marketing firm, located in Cranford, NJ - proudly announces receipt of a Silver Award honor in the 2013 Summit International Awards for Marketing Effectiveness.  The company’s second SIA award in as many years, OTM’s entry was among just 8 percent of over 812 entries selected for special recognition in this year’s competition.

OTM’s creative and marketing campaign for its national client Lawn Doctor was recognized in the business to consumer direct mail category.  For 14 years, OTM has served as marketing partner to Lawn Doctor franchises across the country and to date has worked with 77 franchises to support annual marketing initiatives.  Specifically relative to this award, each spring season, OTM develops and executes a cornerstone direct mail program that supports the franchises’ outreach to prospects in their individual markets.  The national program creatively highlights three key brand messages:  quality lawn care results, affordability and local experts.

“As a marketing partner, OTM consistently delivers quality creative products that generate meaningful results and serve to reinforce our brand messaging to key target markets,” said Lawn Doctor Franchise Owner Dave Mlotkiewicz.

The Summit International Awards (SIA) organization is dedicated to recognizing and furthering excellence in the communications industry. The mission of the SIA is to acknowledge and raise awareness for companies and individuals who have creative and marketing talent that goes above and beyond the ordinary.  One of three SIA annual awards, The Summit Marketing Effectiveness Award (Summit MEA) reflects an agency’s ability to successfully highlight marketing effectiveness by creatively executing the goals of another company or individual by producing an impactful, memorable marketing piece that stands apart from the rest.

“It’s extremely rewarding to receive this award on behalf of the work we’ve done to support Lawn Doctor franchises we work with each and every year.  Each project, and in particular the annual spring campaign for which we were recognized, is designed, developed and executed with one direct goal in mind – to further communicate Lawn Doctor’s brand message in a creative and effective way throughout their target markets,”  said Jerilyn Crimaldi, On The Mark’s Vice President.

On The Mark Communications is a full-service marketing communications firm specializing in creative services and the development, management, and implementation of customer-focused marketing programs.  Since 2000, OTM has provided clients from a variety of industries nationwide comprehensive and proven products.  The company’s service offerings include creative concept development, consultation and strategy, graphic design, company branding, website development, SEO, copywriting, direct mail, online marketing, and e-messaging.  OTM provides marketing solutions to retailers, non-profits, service organizations and corporations nationwide.  For more information on OTM, visit www.OnTheMarkCommunications.com, or visit OTM’s facebook page at www.facebook.com/teamOTM.