AI for Business: Start Small. Work Smarter

Everyone is using AI services to be more productive. To help people better understand AI, East Brunswick Public Library (2 Jean Walling Civic Center Drive) hosts the program "AI for Business: Start Small. Work Smarter" on Thursday, October 29 at 7:00 pm.

Marla Camins, founder of Camins Communications, leads this workshop for business owners, entrepreneurs, freelancers, nonprofit leaders, and anyone curious about AI who wants a practical, beginner-friendly introduction.

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Camins is a senior communications strategist with more than 15 years of experience advising executives and building communications programs across franchising, retail, consumer brands and other industries.

Her career includes senior communications leadership for a multi-brand franchise organization generating more than $220 million annually, as well as nearly eight years with Wakefern Food Corp., the retailer-owned cooperative behind ShopRite and other supermarket brands.

"The goal is to take some of the mystery—and intimidation—out of AI," said Camins. "Attendees will see simple ways these tools can save time, improve productivity and make running a business a little easier."

The workshop will include:

• A plain-English introduction to AI and how businesses are using it today.
• An overview of popular AI tools such as ChatGPT and other accessible platforms.
• Practical examples for marketing, writing, brainstorming, research, customer communications and administrative tasks.
• How to identify repetitive or time-consuming work that AI may be able to simplify.
• The basics of writing better prompts and getting more useful results.
• Important considerations around accuracy, privacy and responsible AI use.
• Simple ways attendees can begin experimenting with AI immediately.

Registration is recommended, but walk-ins are welcome. Feel free to bring your laptop/tablet to follow along.