New Senior Living Community Coming To East Brunswick: See Details

EAST BRUNSWICK, NJ — A senior living provider in the Northeast and a real estate investment, development and management firm have acquired and financed property in East Brunswick, they recently announced.

Done in collaboration between Benchmark Senior Living and National Development, the site will be developed as "Benchmark at East Brunswick," an 87-unit assisted living and memory care community.

The community, expected to open in 2028, will be Benchmark and National Development’s third community together in New Jersey.

The companies acquired Benchmark at Roseland in October 2025, and Benchmark at Scotch Plains is slated to open by the end of 2026.

Separately, Benchmark continues to expand its presence in the state with another community, Benchmark at Cedar Grove, which is expected to open in early 2027.

According to development officials, the East Brunswick site offers convenient access to the NJ Turnpike, Route 18, a variety of retail and dining options, and leading regional healthcare institutions.

Construction has already begun on the three-story, 84,276-square-foot community, which will feature 62 assisted living and 25 memory care apartments, with a total of 100 licensed beds.

The community will incorporate "sophisticated, premium apartment finishes" and an array of amenities, featuring multiple dining venues, a theater, a modern fitness center, an on-site salon and a variety of manicured outdoor spaces.

Overall, Benchmark operates 70 independent living, assisted living, memory care, and continuing care retirement communities throughout New England and in the Mid-Atlantic.

“East Brunswick is an exceptional location for our continued growth in New Jersey, where we see strong demand for high-quality assisted living and memory care options,” said Tom Grape, founder, chairman and CEO of Benchmark Senior Living.

“We are proud to continue our partnership with National Development through Benchmark at East Brunswick," Grape continued. "Guided by our purpose of transforming lives through human connection, we look forward to bringing compassionate care, meaningful relationships and enriching experiences to local seniors and families in a community where residents can truly thrive."

While Benchmark is a leading senior living provider in the Northeast, National Development is a long-time industry leader in senior housing, having successfully developed and invested in more than 40 communities throughout the Northeast.

National Development’s senior housing portfolio includes a variety of living options including independent living, assisted living and memory care.

With properties spanning the Boston-to-New York corridor, the firm has been recognized as an industry leader, and its properties have produced several national awards for best senior housing design.

“New Jersey represents a compelling and growing market for high-quality senior housing, and East Brunswick will be an outstanding addition to our portfolio in the region," said Andrew Gallinaro, Chief Investment Officer of National Development. "We are delighted to continue our successful partnership with the industry-leading team at Benchmark and are confident this community will make a meaningful impact on the lives of residents and their families.”