Toys R Us Opens At East Brunswick Macy's

EAST BRUNSWICK, NJ — Geoffrey the Giraffe is ready to greet children at Macy’s in Brunswick Square Mall.

The toy retailer has returned to shelves at the department store, after Macy’s and Toys R’ Us entered into a partnership last August.

The plan is open Toys R Us inside more than 400 Macy's stores in 2022.

Patch confirmed Monday, that Toys R Us displays are up at five New Jersey Macy’s — Newport Centre, Jersey City; Brunswick Square, East Brunswick; Cherry Hill Mall; Garden State Plaza, Paramus and Willowbrook Mall.

Toys R Us has a lengthy history in the Garden States, with headquarters in Wayne and then Parsippany. But the brand hasn't been widespread since it filed for Chapter 11 bankruptcy and closed all remaining U.S. stores by mid-2018.

As part of its comeback, Toys R Us opened its new flagship store last winter in the American Dream mall.

Each Toys R Us will feature colored fixtures, hands-on demonstration tables and a life-size "Geoffrey on a Bench" photo opportunity for families.

To celebrate the openings, all Macy's stores are expected to host in-store events from Oct. 15-23, which will include family-friendly activities and daily product giveaways.

(With reporting from Josh Bakan, Patch Staff)

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