5 Ways Your Website Content Will Build Customer Loyalty

One of my clients is a realtor on the rise, and I’m helping him with his email campaigns. One of the websites he wanted to link to his campaign is a site that highlights available homes in his area and gives great info on buying or selling your home – what it doesn’t do is give the audience any information about him, his background, his expertise, his head-shot, nothing.

He’s not unique. So many business owners, perhaps due to an oversight (rushing) or even misplaced humility, neglect to supercharge their branding on their own marketing materials.

Let’s face it, your first job as an entrepreneur is to get people to know, like and trust you, to understand who you are, what your expertise is, and how exactly you can solve their problem.  Then and only then will they agree to read your blog or visit your site or follow your posts or open your emails…..or call YOU when they need your service.

Using a generic, non-branded website is a huge mistake and a lost opportunity. It’s the same as opening up a new store in town with no sign on the building, and it looks like any other store in town – no reason for people to take an interest in you or become loyal to you. Customer loyalty is the result of good branding. Without it, a potential home buyer will go to ANY realtor and have no reason to seek one in particular.

Regardless of your profession or industry, don’t let this happen to you – ensure your website doesn’t just have some nice words and useful information – make sure that your website

Includes appropriate search keywords

1. links to your other pages and branded online presences
2. has your logo, your headshot, your brand colors and fonts
3. highlights YOU and why people should contact YOU
4. has an easy to find and easy to follow call to action and the ability to sign up prospects for your newsletter

Most of us can’t design our own website content with a completely objective eye – contact a professional online marketer to produce material for your site that really works. Otherwise, the money you’ve spent on the building of your site could be money {and opportunity} lost.