New Fitness Apparel Store To Open In Edison’s Menlo Park Mall

EDISON, NJ — Athletifreak, a luxury lifestyle brand, is opening a new store at Menlo Park Mall in June.

This will be their second brick-and-mortar store after the one in Bridgewater Commons.

The Menlo Park Mall location will offer customers high-quality and thoughtfully designed apparel, accessories, and gear, along with a variety of in-store experiences and events.

"We're fired up about opening Brick Two, our second brick-and-mortar store at the Menlo Park Mall," said Mo and Noor Wadhwani, founders of Athletifreak.

"There's been so much love from everyone that has discovered the brand and community at our first store in the Bridgewater Commons. As a community-based brand, our brick-and-mortar spaces aren't intended to be purely retail spaces. They are a gateway for guests to discover, engage, and become part of the AF Fam. Brick by brick we build, and we're excited to bring the Athletifreak brand and our Wicked AF energy to Menlo for an immersive, energetic, and inspiring experience."

The Menlo Park Mall location will feature a range of the brand’s signature products, including the AF Capsule Collection, which is a limited-edition release on the 15th of every month.

The Menlo Park Mall location will also serve as a center for fitness and wellness enthusiasts in the local community. The store will organize frequent community gatherings and workout sessions that emphasize different aspects of health and wellness.

Headquartered in New Jersey, Athletifreak was founded in 2021.

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