Online Grocer Launching in Bergen County Feb. 14

Bergen County residents will soon have another way to shop for groceries.

FreshDirect, an online grocer, is expanding to the county Feb. 14. FreshDirect CEO Rick Braddock will deliver the first Bergen County order to Paramus Mayor Richard LaBarbiera at Borough Hall.

Braddock will make stops in Garfield and East Rutherford as well. All the mayors involved are donating the food to local charities.

FreshDirect won't lack for competition in the area. Fair Lawn has and . 

The grocer says customers will save on time and money by choosing the online route for their fresh produce and meat. The company expanded into Union and Essex counties late last year, creating a 600,000-strong customer base.