Easter Bunny, Dance Parties & More Coming To Freehold Raceway Mall

FREEHOLD, NJ — For those looking to get a head start on Easter celebrations this spring, you can check out the upcoming events planned at Freehold Raceway Mall.

On Friday, the celebrations will kick off with the Easter Bunny’s arrival, and continue with pet parties, a “Paint A Peep” event, dance parties, and more before Easter begins on April 5.

“Festive events at Freehold Raceway Mall offer something for everyone — families, friends, coworkers and even pets!” mall officials said.

Here’s a lineup of upcoming events guests can check out:

BUNNY’S ARRIVAL

• The Easter Bunny is back at Freehold Raceway Mall from Feb. 27th through April 4. Visit the Bunny on the Lower Level, Zara Court, and for the easiest experience, book your photo session reservation here.
• Each Bunny Magic Photo Experience session (presented by Cherry Hill Programs) is customized with a limited-edition Easter-themed border.

PAINT A PEEP PARTY

• Gather your "Peeps" and hop on down to the mall's "Paint A Peep Party." Paint ceramic "Peeps" with Color Me Mine, hang out with 94.3 The Point Crew, and look for special visits with characters on Saturday, March 14, from 10 a.m. to 12 p.m. at the Lower Level, JCPenney Wing.

PET PARTIES

• Create paw-some memories with your furry pals at the mall's Bunny Pet Parities, where every moment is picture-perfect. Pet lovers can bring their furry friends for a special Bunny visit.
• Bring your pet to meet the Bunny on Mondays, March 2, 9, 16 & 23 from 4 p.m. to 7 p.m.

BUNNY CARES

• In partnership with Autism Speaks, Bunny Cares events are designed to accommodate sensory sensitivities by reducing crowds, adjusting lighting and lowering music volume. Families can reserve time-slots online to ensure minimal wait times, and Bunny, along with staff, receives specialized training to offer a supportive and welcoming experience for guests with sensory needs.
• You can register for the Bunny Cares event on Sunday, March 22, from 9:30 a.m. to 10:30 a.m. here.

KIDZ BOP DANCE PARTIES

• Jump into the excitement with KIDZ BOP Bunny Dance Parties. Each hour, families are invited to join Bunny for a lively dance party designed especially for kids.
• Guests can join the mall's dance parties from Feb. 27 through April 4 every hour on the hour.

“Springtime is about joy, renewal and making memories,” said Debra Countey, Senior Marketing Manager of Freehold Raceway Mall. “We can’t wait to see families for all these festive experiences as they return to welcome Bunny back for the 2026 Easter season.”

To simplify visits with the Easter Bunny, shoppers can click here and secure a reservation online along with their photo package.

To learn more about Freehold Raceway Mall’s spring events, you can visit their website.

Freehold Raceway Mall is located at 3710 U.S. 9, Freehold.