Atlantic City Residents Posted More About Alcohol Than Most Of NJ

ATLANTIC CITY, NJ — During lockdown, a lot of people turned to drinking and social media to pass the time. And Atlantic City residents posted a lot about alcohol on Instagram–some of the most posts in the state–since the beginning of the pandemic, according to a study by rehabs.com.

Rehabs.com, a national rehab directory, conducted a study of 100 New Jersey’s largest towns to see the number of alcohol-related Instagram posts since March 2020. Atlantic City came in fourth place, with 7.54 percent of posts relating to drinking. According to rehabs.com, out of ever 5,000 Instagram posts made in Atlantic City, 377 had to do with drinking.

Bernards Township came in first, with 7.84 percent of Instagram posts about drinking. West Windsor placed last at 0.38 percent.

While lockdown measures gave New Jerseyans more time to crack to drink at home, there's a darker side to pandemic drinking. When Gov. Phil Murphy ordered most businesses to close in March 2020, he declared liquor stores "essential" and kept them open. Several addiction experts pointed to a public-health reason for why, with worries about hospitals filling as the state dealt with its initial COVID-19 outbreak, according to northjersey.com.

"If someone is dependent on alcohol and they can't get alcohol, then they can go into withdrawal," Paul Nestadt, assistant professor at the Johns Hopkins University School of Medicine, told the publication. "Alcohol is one of the few substances that when you're withdrawing you can actually die. You can't die from heroin withdrawal or cocaine withdrawal."

Alcohol sales and consumption increased 21 percent in the United States at the start of the pandemic, according to a study published last December in medical journal Hepatology. In the short term, researchers expect that changes to drinking habits caused by COVID-19 will cause 100 additional deaths and 2,800 additional cases of liver failure by 2023.

A sustained increase in consumption for more than one year could result in 19-35 percent increased mortality, according to the Hepatology report.

Binge drinking increased in New Jersey, according to America's Health Rankings. In 2018, 15.2 percent of the Garden State's adults reported heavy drinking — four or more drinks for women and five or more for men on one occasion. The figure increased to 17.6 percent in 2020, which was still lower than the 18.1 percent reported in 2017.

About 16 percent of Atlantic County adults reported binge drinking in the past 30 days for data compiled from 2016-18 — 7th of New Jersey's 21 counties, according to New Jersey State Health Assessment Data.

Where did other New Jersey cities and towns rank in terms of "intoxicated Instagrammers?" See the full rankings here from rehabs.com.