Haddonfield Marketing Group Wins Statewide Award

HADDONFIELD, NJ - The Partnership for Haddonfield (PfH) and its agency of record, Suasion Communications Group, have been recognized by the state, the groups announced. They received a 2018 New Jersey Tourism Excellence Award from the New Jersey Tourism Industry Association (NJTIA) in the category of Digital Outreach at the NJTIA Advocacy Breakfast on May 9.

The PfH and Suasion executed a robust 2018 Social Media campaign for the Downtown’s Facebook, Instagram, and Twitter pages to promote Haddonfield’s position as the place to be.
They upgraded Downtown Haddonfield’s social media presence with strategically packaged posts splashed with exciting imagery, videos, hashtags, and customized social media graphics.

The campaign took full advantage of the unique differences and audiences among Facebook, Instagram, and Twitter users by writing creative posts specifically for each platform; each sprinkled with playful language, respectively. This approach helped to ensure that information would be shared in the most effective way possible and would also eliminate repetitiveness among platforms.

The social media strategies within the campaign have been essential in drawing visitors to the area and positioning and maintaining Downtown Haddonfield as a mecca for retail boutique shopping, dining, and family fun.

“The Downtown Haddonfield experience takes you inside charming shops, nestled in well-preserved colonial style buildings, making for an eclectic destination to shop, dine, and discover time and time again,” PfH Chair Susan Hodges said.

At the breakfast, New Jersey Governor Phil Murphy announced the 2018 tourism numbers, and Secretary of State of New Jersey Tahesha Way presented the 2018 NJTIA Awards. The program also included a tourism issues briefing by Joseph Simonetta, NJTIA’s Executive Director.

The Partnership for Haddonfield (PfH) is the management corporation for Downtown Haddonfield’s Business Improvement District. The mission of PfH is to provide leadership that produces the best Downtown by creating and promoting a superior business mix and enhancing the image of Haddonfield in the marketplace. PfH offers grant programs to attract retailers and restaurants, sponsors business networking events, as well as maintains and promotes the www.DowntownHaddonfield.com website, actively markets the Downtown, and organizes special events.

“We are excited to be honored with this NJTIA Tourism Excellence award,” Suasion Communications President Susan Adelizzi-Schmidt said. “The award-winning collaborative work of the PfH and Suasion has truly positioned the Downtown as a vibrant entertainment, shopping, and dining destination.”

Suasion Communications Group, located in Somers Point and Haddonfield is an award-winning full-service communications agency. Comprised of innovative, creative and passionate professionals, Suasion provides a complete range of communications services, including: brand strategy; public relations; marketing; creative design; e-marketing; advertising and web design; as well as consulting services and professional development. Suasion’s clients include: hospitality, tourism, municipal, retail, corporate, health care and non-profit organizations.

NJTIA advocates for enhanced government support for tourism in the state by educating elected and appointed officials on the industry, its economic benefit to the state and the role that those employed by and for the industry add to the quality of life for every citizen of New Jersey. The Tourism Excellence Awards recognize the accomplishments of those who achieve true excellence in providing an exceptional experience that enhances tourism across New Jersey.

For more information about Downtown Haddonfield, visit DowntownHaddonfield.com. For more information about Suasion Communications Group, visit SuasionMarketing.com. For more information on the NJTIA, visit www.njtia.org.