Local Business Spotlight RIPT Dispensary

This Patch article is sponsored by RIPT Dispensary.

Local businesses continue to shape New Jersey communities by creating new experiences and services for residents. Patch had a chance to learn more about Soren Kurth of RIPT Dispensary and the company’s growing presence in Jersey City and surrounding communities.

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Patch: Tell us a bit about your business or organization:

Soren Kurth: RIPT Dispensary focuses on providing cannabis products in a welcoming and approachable retail environment while emphasizing accessibility, affordability and customer education. The dispensary has also introduced creative community-facing initiatives and technology-driven experiences that help make cannabis conversations more approachable for customers.

Patch: How long have you been doing business in town?

Soren Kurth: We’ve continued growing our presence in Jersey City and surrounding communities by focusing on customer experience, education and making cannabis products more accessible to adult consumers.

Patch: What attracted you to the line of work you’re in, and how did you get started?

Soren Kurth: I was interested in being part of an evolving industry that’s creating new opportunities for education, innovation and responsible retail experiences. The ability to help shape a positive and informed customer environment was especially appealing.

Patch: What's the most common piece of advice you give to customers?

Soren Kurth: Take time to learn about products and ask questions. Everyone’s preferences and experiences are different, so understanding options and starting thoughtfully is important.

Patch: What’s the most satisfying part of your job?

Soren Kurth: It’s rewarding to see customers feel comfortable learning more about cannabis products and to help create an environment where education and accessibility are prioritized.

Patch: How would you say your business or organization distinguishes itself from the others?

Soren Kurth: RIPT Dispensary focuses on affordability, customer experience and creative engagement within the cannabis space. We aim to make the experience approachable while continuing to introduce innovative ways for customers to interact with the brand and learn more about available products. Learn more at https://www.riptdispensary.com/ or by calling (802) 989-8178.