I Heart Mac & Cheese Restaurant Coming To Hoboken, Jersey City

HOBOKEN, NJ — I Heart Mac & Cheese is expanding into New Jersey, and two Hudson County cities are on the menu.

On Tuesday, the restaurant chain – which specializes in “build-your-own” macaroni and cheese bowls and grilled cheese – announced it plans to open locations in Hoboken and Jersey City.

The Hoboken location will open in 2020, and the Jersey City location will open in 2021. No exact addresses had been pinned down as of Dec. 3.

The two-store franchise development agreement will mark the chain’s first stores in the Garden State. It currently has restaurants in Florida, Georgia, New York and Texas, and has announced plans to expand into Colorado, Illinois and Indiana.

It’s first location opened in Fort Lauderdale, Florida in 2016.

Vikram Bir will manage and oversee operations for both I Heart Mac & Cheese locations. No stranger to the franchise industry, Bir currently owns and operates two 7-Eleven franchises in Hamburg and Sparta.

“I really love the support system that the franchising industry offers, and I’ve always had a strong desire to open a restaurant concept,” Bir said. “I’m proud to launch the brand as they continue to expand across the country.”

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