Jersey City's Lou Bridda Named Vice President of Sales as "Are You a Human Expands" to New York

Are You a Human, a Detroit startup that improves the user experience with online annoyances like CAPTCHA, today announced that it has expanded to New York City and hired Lou Bridda as its Vice President of Sales. The company recently launched PlayThru, an interactive ad unit that allows marketers to deliver a brand message while verifying that the users who engage with the ad are real humans. PlayThru can replace CAPTCHA, the series of distorted characters traditionally used for verification, with a simple game, dramatically improving user experience and in the process creating a new interactive branding platform.

Mr. Bridda is a resident of Jersey City.

Mr. Bridda comes to Are You a Human from Appsnack, an Exponential Division, where he had been Regional Director, East & Midwest since April 2012. Before that, Mr. Bridda was Senior Director of East Coast Sales for Double Fusion and Sales Director for PointRoll. He started his career with the Bernard Hodes Group, rising to Senior Account Executive. He holds a BA in Journalism from the University of Maryland.

“We create a positive, valuable digital experience for both real people and brands, which is the driving force behind any marketing initiative,” says Mr. Bridda. “PlayThru achieves boosts in brand message recall by over 300%, and achieves 54x the industry standard click-through rate.  I can't wait to take that message to the New York ad community. New York is the heart of the ad world, and we’re excited to be right in the middle of it.”

Are You a Human (http://areyouahuman.com) delights web users everywhere by transforming online annoyances like CAPTCHA into unforgettable branded experiences. The company’s verification technology filters out bots and fraud to ensure that the users who engage with these games are real people. The company has served more than 750 million games and validates more than 6 million users as real people each month. Brands use PlayThru to achieve extraordinarily high rates of interaction and brand recall, and a 100 percent share of voice with each user.

Are You a Human is a privately held company founded in 2010 and based in Detroit. It has received funding from Detroit Venture Partners, the First Step Fund, the Frankel Fund, and Automation Alley.