Popular Restaurant In Downtown Hoboken Hosts 'Believe' World Cup Takeover

HOBOKEN, NJ — This month, Hoboken Mayor Emily Jabbour cut the ribbon to introduce a Truly Hard Seltzer takeover at Texas/Arizona, the popular bar/restaurant near Hoboken's train station.

Now transformed into a “Believe, USA” headquarters, the bar is open for fans throughout the tournament, offering special in-bar activations, free swag, and for the most dedicated fans,tattoos.

They kicked off the events with a celebration on June 9, with USA soccer star Brian McBride and other dignataries joining Jabbour.

As the Official Hard Seltzer of U.S. Soccer, the brand has introduced flavors this summer like Watermelon Wave, Orange Slices, Baller Berry, and Red, White & Tru. 

The next celebration at the Believe, USA headquarters will be held during the Ecuador vs. Germany match this Thursday, and the tattoo artists will be on hand.

Texas/Arizona is located at 76 River St., Hoboken.

What else is available? The city of Hoboken is also hosting block parties around the city to watch the games on a big screen. Find out more about that here.