Dolls for All Demographics...Finally!

Jersey City, like many American cities, are more diverse than not. In fact, nearly 2/3 or 65% of residents here are African American, Hispanic, Asian or another non-white minority. Yet as consumers head into their local toy stores and shopping centers, the majority of the dolls and children's characters they see are not in fact representative of the majority of residents. That's a problem, for many reasons. So when we find a line of toys dedicated to inclusion and empowerment, it's worthy of some attention.

World of EPI is the brain child of "Dr Lisa." Lisa Williams launched Positively Perfect, The Fresh Dolls and most recently The Fresh Squad doll lines for children of all ages and ethnicities to empower them to feel uplifted, important and beautiful as they are. The Fresh Squad is actually history-making as there has never been a fully articulated multicultural line of male dolls focused in mass market. As a mother, and woman of color, Dr. Lisa experienced the lack of diversity first-hand from childhood to motherhood. She sought to fill that gap somehow. "I wanted to create authentic dolls and accessories to beautifully represent African American, Latina, Asian, Middle Eastern and Caucasian children. World of EPI wants every child to see their beauty and brilliance reflected back to them in the toy aisle," she explains.

Additionally, anytime a World of EPI product is purchased, they make a donation to a national charity that supports and uplifts children.

The dolls range from $19.99 - 39.99 and accessories for them range from $12.99 - 24.99. The Collections are being distributed in the US, Australia, Dubai, France South America, Mexico, Switzerland and in other parts of this great diverse world. They are sold in Walmart, Target, Meijer, Kohl's, Walgreens and, of course, online.

Take a look at all this empowering, well-intentioned line has to offer: https://www.thedrlisa.com/