Rafe Gomez Shares Sales Strategy to Help TikTokers Get Hired

Rafe Gomez, a sales support consultant who’s a native of Jersey City and northern New Jersey, has launched SalesStrategy2GetHired, a TikTok channel that teaches job seekers an effective sales strategy to improve their outcomes. Gomez’s unique guidance is the first of its kind on TikTok, and it’s based on an approach that successful sales professionals use when selling products or services to buyers.

“Whether they realize it or not, job seekers are in sales,” says Gomez, whose perspectives on a variety of business topics have been featured by such media outlets as CNBC, Inc., Forbes, Entrepreneur, Adweek, and PR Daily. “My goal with my TikTok videos is to provide them with proven tools to help them entice their prospective customers - or in this case, hiring managers - and successfully close the deal by getting a firm job offer.”

Following his career as a guest host on QVC and a mix show DJ on WQCD/CD101.9 in New York, Gomez introduced his sales strategy to support job seekers with his audiobook “What’s In It For ME?” in 2008. The title, which helped thousands of people across the country to lock in job offers, was a top seller in the Careers category on Amazon, iTunes, and Audible and was featured on MSNBC, Fox News Channel, PBS, NY1, WCBS-AM, and ABC News Radio.

Gomez is currently the co-owner of VC Inc. Marketing, which delivers executive thought leadership, business strategy, and media coverage services for startups and established organizations in the higher education, hospitality, food/beverage, tech, and health/wellness industries.

“Many people mistakenly think that in order to find a job, you have to ‘sell yourself’,” says Gomez, who has studied marketing, messaging, and sales psychology at the New School, the School of Visual Arts, and MECLABS Institute. “That recommendation is perhaps the worst advice that a job seeker can follow.”

“Instead,” he continues, “you should aim to sell the specific solutions that you can make possible for an organization to help it achieve its goals and overcome its challenges. This new direction, which runs contrary to the ‘established wisdom’ that the majority of career ‘experts’ offer, is what drives my TikTok videos. It will make your pitch to a potential employer memorable, impressive, and irresistible.”

Gomez has launched his TikTok channel with a trio of videos. He plans to add new clips on an ongoing basis.