Lawrence Hopewell Trail Joins REI's #OptOutside Campaign

LAWRENCE TOWNSHIP, NJ — For the last two years, REI Co-op has skipped Black Friday. Instead, the outdoor retail co-op pays its employees to get outside as part of its Black Friday #OptOutside Campaign.
In the world of retail, it’s a risky move, to say the least, but by doing this, REI Co-op takes the time to regroup and enjoy precious time outside with friends and family.

REI says it believes this effort can play an important role in bringing people together to celebrate the outdoors to life and share time together regardless of background or belief. This year, the Lawrence Hopewell Trail is getting involved.

On Friday, Nov. 24, trail users, family, friends, new and old, will meet up and walk, run or bike together during the Lawrence Hopewell Trail’s Trail Mix event. The event, which runs from 10 a.m. to 2 p.m., consists of four recommended routes:

Trail Mix 1- Mercer Meadows -- Rosedale Park
Trail Mix 2- Carson Road Woods
Trail Mix 3- Village Park
Trail Mix 4- Maidenhead Meadows Park

The routes differ in length to accommodate the interests of participants.

Participants can coordinate with each other using the Lawrence Hopewell Trail’s Facebook event pages to meet up with friends who share their enthusiasm for the outdoors and the LHT.

Trail Mix attendees are encouraged to take photos and post them on Facebook, Twitter and Instagram using the hashtag campaigns #OptOutside and #LHTrailMix to be entered to win a free gift provided by the LHT.

For more information about the Trail Mix event, visit http://lhtrail.org/trail-guide/events-along-the-trail/trailmix2017/.

For more information about REI Co-Op’s #OptOutside campaign, visit https://www.rei.com/blog/news/optoutside-will-you-go-out-with-us.

Patch file photo