New Nike Unite Store To Open In Lawrenceville

LAWRENCEVILLE, NJ — No need to drive all the way to the mall at Jersey Gardens or Tinton Fall. Nike Unite is opening a new store right here in Lawrenceville.

The new store, Nike Unite - Princeton, will be located at 3371 Brunswick Pike, Suite 33, Lawrenceville. That's Mercer Mall for the uninitiated.

A grand opening is scheduled for Thursday, Feb. 17 at 10 a.m.

Nike Unite is different from the usual Nike stores. According to their website, "Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit."

The store will be unique to the local community it represents. The products in each Nike Unite door reflect what the community is interested in. They are locally curated, and the in-store community wall will highlight the store team and local partnerships.

"From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space," said the website.

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