West Long Branch Store Buys All Used Electronics For Cash

LONG BRANCH, NJ — Hmm, what to do with your old Xbox, PlayStation, iPhone or computer?

Don't throw it out! Drop it off at PayMore, now open in West Long Branch.

The shop is located at 145 Monmouth Road in West Long Branch. It opened in August and it's owned by Keith Stickel, a longtime Monmouth County resident.

How does it work? I can drop off, say, an old Xbox and then you re-sell it and I get part of the proceeds?

"Even better!" he answered. "You walk out with cash in your hands right then and there. We buy the device directly from you. So if you bring in an old Xbox, PlayStation, Nintendo Switch, iPhone, laptop, tablet or other electronic device, we’ll evaluate it, make you an offer and, if you accept, pay you cash on the spot. There’s no waiting for us to sell it first."

"Since opening last month, we've already seen a steady stream of customers bringing in everything from smartphones and laptops to gaming systems and other electronics that had been sitting unused at home," he said.

They're currently offering their "Level Up" promotion through November 20.

"With Switch 2 and highly anticipated releases like GTA VI (Grand Theft Auto) driving the next gaming upgrade cycle, we’re encouraging people to bring in their Nintendo, XBox or Playstation consoles they’re no longer using and turn them into cash toward whatever they want to play next. Customers who sell a qualified gaming console also receive a $10 PayMore bonus gift card at participating stores."

Stickel says his store will securely wipe personal data from devices before reselling or recycling them.

"It’s a great way for people in our local community to declutter, make some extra cash and help keep electronics out of landfills," he said. “One thing that has really stood out is just how much unused technology people have. Someone will come in with one device and then tell us they have several more at home that they never realized they could sell."

PayMore West Long Branch buys consumer electronics including:
● Smartphones and cell phones
● Laptops and computers
● Tablets
● Gaming consoles and gaming electronics
● Cameras
● Smartwatches and other consumer technology

They will have their official grand opening from 11 a.m. to 1 p.m. Oct. 15 and will have a ribbon cutting and PlayStation 5 giveaway. Customers can enter the giveaway in-store by filling out an entry ticket, with the winner selected on the day of the grand opening. The winner does not need to be present.

Why is your store called PayMore? Unusual name for a store.

"PayMore is really about paying more to the customer," he said. "Our goal is to give people a convenient, trusted place to bring electronics they’re no longer using and get a fair value for them ... People tend to think of an old phone or laptop first, but what we take goes well beyond that. Families can bring us phones, tablets, computers, gaming systems and games, cameras, headphones, smartwatches, audio equipment and even things you might not expect, like power tools and Pokémon cards and collectibles. We’ll even evaluate broken or damaged electronics. A phone with a cracked screen or a device that no longer powers on may still have trade-in value, and if we can’t make an offer on an eligible electronic device, we can often recycle it responsibly at no cost."

PayMore is a franchise and Stickel purchased the rights to open three PayMore locations in New Jersey. He's planning to open new stores soon in Middlesex and Union counties.

PayMore started on Long Island.

“Monmouth County is home for me, so opening our first store here was important,” Stickel said. "I wanted to start somewhere I could really be involved in the community."