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Health & Fitness

Are We in the Digitial Age of Home-Buying?

This is an article that talks about how the internet is changing the game in searching homes for sale.

Google and the National Association of Realtors (NAR) looked at the digital usage of today’s home buyer. The study found that buyers are relying on the Internet as they search for real estate information. As a matter of fact:

“Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.”

5 Top new home buyer activities on mobile devices

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  1. 51% – Read general home information
  2. 48% – Get directions in order to visit a home
  3. 44% – Compare prices
  4. 35% – Compare features
  5. 35% – Search a listing company’s inventory

Days of research before the new home shoppers take action on a site

  • 40% – 120 days
  • 17% – 60 days
  • 7% – 30 days
  • 4% – 3 weeks
  • 3% – 2 weeks
  • 5% – 1 week
  • 24% – same day

If you are one of these people that rely solely on the internet for your home buying search “do not trust everything you read on the internet.” It may be time to reach out to your local real estate agent.

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