Madison Real Office Chosen to Debut New Company Look

MADISON, N.J. (June 27, 2019) – The Coldwell Banker Residential Brokerage real estate office on 49 Main Street in Madison, N.J. unveiled its new look on Friday, June 21 as one of only four company locations in the Coldwell Banker^® network to undergo a visual transformation as part of “Project North Star.” The Madison office – located just one mile in town from Coldwell Banker’s corporate headquarters at 175 Park Ave. - will serve as a test market deploying new office signage, yard signs, marketing materials and more this summer ahead of the full network-wide rebrand in 2020. Coldwell Banker leadership from across the nation were in attendance for the launch.

Coldwell Banker Real Estate has dubbed this work a transparent rebrand, meaning feedback solicited from test offices will impact the final look and feel of the new brand materials. The Madison office is therefore playing a vital role in determining the future of Coldwell Banker branding, in addition to its leading role in local real estate. Coldwell Banker Residential Brokerage is the highest-performing real estate office in Madison, N.J., surpassing all competition in closed sales volume and total units sold during the last year, according to the Garden State Multiple Listing Service.

On Thursday, June 27, real estate agents from Coldwell Banker Residential Brokerage in Madison “Painted the Town Blue” by replacing all of their “For Sale” signs in the area with signs displaying the new Coldwell Banker logo.

Since launching the rebrand with a logo reveal at the Generation Blue Experience^® in Las Vegas in March, Coldwell Bankerset upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the “CB North Star,” symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant, guiding consumers as they navigate the home buying and selling process.

During this second phase of the rebrand, the test markets will deploy the new logo in real-world scenarios and collect feedback from agents and homebuyers. Coldwell Banker will also conduct market research to test the new look with the public. Based on the data collected, the brand will modify and refine materials including marketing collateral, building signs and yard signs to create a final visual identity that represents Coldwell Banker and meets the needs of the network. At the Coldwell Banker Leadership Summit in September, the brand will present the outcome of this testing including new identity standards, announce the full rollout plan and share actionable best practices to help guide the rest of the network before implementation in 2020.

Along with the Madison, N.J. office of Coldwell Banker Residential Brokerage, the Coldwell Banker Residential Brokerage, Dupont/Logan DC Office; Coldwell Banker Real Estate Group, Plainfield, Ill., Office; and Coldwell Banker Caine will serve as test markets in June through August, with results being revealed at the Coldwell Banker Leadership Summit in September.

QUOTES:

“We can’t wait to leverage the fresh visuals of Project North Star. We believe this look will be a ‘head turner’ in the New Jersey real estate market and appreciate the opportunity to help guide our brand to success for the next 100 years,” said Hal Maxwell, president of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York.

“The Coldwell Banker Residential Brokerage office in Madison is thrilled to be an integral part of this journey,” said Alex Ristovic, branch vice president of Coldwell Banker Residential Brokerage in Madison, N.J.

“When we began Project North Star, we made sure we had the ‘three Rs.’ The right reason, the right team and the right timing. Now that we’re in the midst of the rebrand, we’re focused on nailing the details. The participation of our test offices ensures that the finished product, in this case our new branding, is impeccable,” said David Marine, chief marketing officer of Coldwell Banker Real Estate LLC. “As we enter the second phase of our journey, I am inspired by many things, like the excitement from our test markets and the buzz around our new yard signs, but what’s inspired me the most is our teamwork. This undertaking is enormous – and having the support of our test markets guarantees that the full rollout in 2020 will be a tremendous success.”

For more information about buying or selling a home or for more information on a career in real estate sales, contact the Coldwell Banker Residential Brokerage office in Madison, N.J. at (973) 377-4444. Listings can be viewed at ColdwellBankerHomes.com.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, a leading residential real estate brokerage company, operates approximately 50 offices with nearly 3,700 affiliated agents. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company in sales volume. For more information, visit ColdwellBankerHomes.com.

About Coldwell Banker Real Estate LLC

Powered by its network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories, the Coldwell Banker^® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand’s mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women’s Choice Award^® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue^® network an unbeatable edge. Coldwell Banker^®, the Coldwell Banker logo, Gen Blue^® and the Gen Blue Experience^® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.