Digital Signage Trends for 2017 - Expanded Customer Engagement & Information Integration Options for Diverse Companies

Mahwah, NJ – While social media remains a key marketing tool, more companies are tapping into other forms of technology to connect with and serve their prospects and clients. Per Gary Pinke, Mahwah Regional Chamber of Commerce member and President of Ten Foot Digital, a Ramsey, NJ based digital communications company, creative real-time content is helping organizations of all sizes to increase their brand message and market share, and achieve new efficiencies in a variety of internal systems.

According to Pinke, three digital messaging trends for 2017 will be:

• Size & Impact – consumer-focused and internal systems – designed to optimize screen size to generate maximum effectiveness for both large and small screens - will expand substantially in 2017.
• Data Integration - Increased numbers of companies testing and deploying digital signage for operational and functional real time data distribution.
• Improved Use - Companies will improve existing digital sign systems via audits, tweaking to meet specific objectives based on location, consumer expectations and needs, sign size and digital communications content.

“With advanced strategy and use of the latest digital messaging software and hardware options, internal and external business applications for 2017 are exciting. Digital signage can be an art installation, delivering a WOW factor experience and branding in a corporate atrium, a sales promotion outlet in retail environments, an employee recognition and retention tool in corporate offices, or a directional and information platform in hotels, educational institutions, conference centers and hospitals.”

Per Pinke, enhanced digital sign use will improve real time corporate communications, product launch promotions, customer service, restaurant and specialty retail receivables and more in 2017.

Pinke has over 20 years experience in marketing communications, orchestrating and managing a variety of print, video and digital campaigns. He has worked with global brands like Sharp, Sony and Samsung, as well as national, regional and NY metro restaurants, educational institutions and retail establishments. With Ten Foot Digital, Pinke delivers strategic location psychology and consumer expectation guidance, in addition to consulting about how to leverage and get better performance from existing systems, designing new high performance custom digital messaging systems, and content creation and management.

For more information about Ten Foot Digital’s custom digital signage and messaging services, visit tenfootdigital.com, email gary@tenfootdigital.com or call Gary Pinke at 201-549-3920.

# # #

About Ten Foot Digital

Ten Foot Digital, based in Ramsey, NJ, designs and installs smart custom digital signage systems and messaging programs for all types of organizations that rely on branding, messaging and information for success. Their industry- and market-specific services include strategy consulting, auditing existing installations, designing new digital messaging feature walls, and ongoing content management. For stunning digital signage that delivers powerful branding, education, news, direction and sales-driving messages for diverse audiences, contact Ten Foot Digital at 201-549-3920. Learn how smart digital signage can help your business - visit their website at: tenfootdigital.com.