Easy Ways to Use Pinterest in Your Business

Pinterest is a simple way to capture and save any picture you find on the web. It takes magazine clipping online by offering a way to explore the web, consolidate your favorites and then share your eye-catching photos with your network of followers.

While Facebook has a wall, Pinterest has “boards” that are nothing more then buckets of similar content. For example, you might create a board titled “Kitchen and Bath Designs” and then add content by pinning (capturing) pictures of kitchens or bathrooms that you find attractive. As you pin items onto your boards, anyone following you is able to see that pin and either LIKE it (sound familiar?), comment on it or re-pin it onto their own board.

Being used to capture pictures and articles on everything from planning a wedding to your next vacation; Pinterest has an endless amount of uses!

Why Use Pinterest for Business
If you’re currently using Facebook, Twitter or LinkedIn for business marketing, Pinterest is a new tool you will want to strongly consider. Growing at lightening speed, Pinterests numbers are impressive to say the least. According to recent statistics, Pinterest has over 10 million registered users, nearly 12 million monthly unique visitors each month and over a fifth of their users connecting through Facebook.

Oh, and did I mention that each “pin” leads you directly to the website where the pin originated? Think of the possibilities!

The main appeal of Pinterest is that the site is exceptionally easy to use. Everyone has a “board” where they pin images that are all the same size KEEP YOUR PINS SIMPLE!!

This tip might seem obvious, but Pinterest caters to those looking for recipes, room décor, and do-it-yourself crafts. If your company sells chemicals, you might not be a good fit

Use other social sites like Facebook and Twitter to feed into Pinterest. Using a daily pin theme. Gets visitors to come back more often. The idea is to come up with a catchy slogan that is tied to the organization's charity work and memorable enough so that the images get re-pinned.

Pinterest users are savvy in spotting a board that is too self-serving and only posts product photos, boards should not just be promotional. 

Good luck and lets start pinning.

Jackie Berman, Pearls Of Wisdom Media, 732 610 1567, pearlsofwisdommedia@gmail.com

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