Fringe Gets Its Magazine Close-Up

Flip the August issue of American Salon magazine open to page 48 and you'll see a little article called "Big Fish, Small Pond."

"In every small town across America, there’s at least one salon that raises the bar for everyone else. Maplewood, NJ (population 23, 867) has Fringe," enthuses the mag about Maplewood's Fringe Salon, which was opened on Springfield Avenue in 2007 by Kim Hammer after she migrated to South Orange from Brooklyn.

Fringe comes in for lots of kudos on the styling of the salon and the hip, urban quality of the clientele. But Maplewood gets some love too from American Salon: We’re “rich in history and natural surroundings” and “best known for being the birthplace of Ultimate Frisbee and the wooden golf tee.”

In the story, Hammer says Fringe’s success is “due to our active and constant involvement with the larger community” resulting in a “loyal client base.” The magazine spread features some lavish photos of the 1,100-sf and compliments its “hip, boutique-like atmosphere inspired by big-city apartments with a color palette of steely blue, turquoise, white and orange." Hammer tells American Salon that she wanted Fringe to have the “vibe and feel of an artist’s loft, a space that my stylists could comfortably create in.”

Read the full story here.