Strawberry Fields' Grand Opening at 11 AM

Maplewood Village's latest foodie sensation is packing in the crowds and we're sure there'll be even more reasons to stop in for a frozen yogurt and visit the toppings bar today as celebrates its grand opening with an at 11 a.m.

The store had a "soft" opening on August 11 and has been drawing — and pleasing — crowds ever since.

“We wanted a soft opening so that we could get used to the registers and work out any kinks,” , one half of the two couples who own the venture, told Patch's Lauren Bright Pacheco on August 12. “So far the response has been great.” His wife Robin was also on hand to make sure the soft opening was running smoothly.

"Between the two families behind the business we have five daughters between us – they all put in their two cents when it came to flavors and music,” shared Robin (Ann and Garry Harris are the other owners). “So we had a pretty good idea of what our target audience wanted!”

Strawberry Fields touts its frozen yogurt as being made only of "high quality ingredients with no artificial flavors, colors or preservatives such as calcium, protein, live and active cultures, our products provide nutrition while satisfying your sweet tooth with their smooth and creamy taste." 

The look of the shop is sleek, hip, cool and clean. The music is multi-generational mod and the treats are sold by the ounce (.49 cents per). And the shop runs fun daily promotions like win a free yogurt if you hit the ‘weight of the day’ and a punch card incentive for 'buy eight get one free.'

Strawberry Fields: 147 B Maplewood Avenue, Maplewood,
Phone: 973.763.3313

Hours: Sunday - Thursday 11am - 10pm, Friday and Saturday  11am - 11pm