You may have heard that you need to “brand yourself” in order to be successful in your career. While “branding” (which is defined as “to make an indelible mark or impression on somebody or something”) is a valuable strategy, you may be more comfortable with the idea of simply positioning yourself to be successful in your job search and career.
Many jobseekers don’t realize they have already positioned themselves — they just haven’t articulated it yet. Maybe you’re known as “the sales manager that makes quota, no matter what’s going on in the economy,” or “the engineer that can speak in language the customer understands.” That’s your positioning.
To cultivate the positioning that will help you reach your career goals, you must understand and be able to communicate what makes you exceptional and compelling.
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You must find a way to stand out in a crowded job search. If you’re not known for something, you won’t be known for anything. One size does not fit all.
Michelle A. Riklan, ACRW, CPRW, CEIC
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