5 Must-Have Ways to Multiply Your Business with the Internet

1. Website – In today’s world this is as important as having a phone for your business. Websites let companies post valuable information about their business, products and services.  It is a centralized location where users can learn about a company’s unique selling proposition.  60% of all organic clicks go to the top three organic search results.  So it’s important to research keywords to help get your site to the top of the search engines.

2. Blogging – 65% of daily internet users now read a blog.  By keeping a regular blog, about 2-3 times a week, you are contributing to your website’s search engine placement and are generating traffic to your site. Businesses that blog at least 20 times a month generate 5 times more traffic and 4 times more leads than those who only blog a few times a month.  Blog posts need to have genuinely valuable content and need to be of interest to your target market.  Instead of purely company news, you should write about updates in your industry.  By continuously updating your blog with industry updates, you are positioning yourself as an expert in your field. 

3. Facebook – You think it’s only for kids, huh? 93% of U.S. adult Internet users are on Facebook.  As of date, there are more than 800 million active users on Facebook.  When users “like” company pages, they are kept up to date on company news, pictures, videos, discussion questions and more.  Facebook allows companies to easily provide updates to followers as well as interact with users via comments. It’s also a great link to your website.

4. Twitter – Now I know you think this is only for kids, right?  Well, there are 100 million monthly active users on Twitter with over 250 million daily tweets.  Companies with over 1,000 Twitter followers get 6 times more traffic.  70% of U.S. Twitter users are more likely to recommend the brands that they follow.  Twitter accounts allow companies to share quick industry or company news, as well as blog posts to followers.  Since posts are only allowed to be 140 characters, they are read quickly by followers, allowing them to easily decide if the topic is of interest to them.  These updates can link back to your website or blog to drive traffic. 

5. LinkedIn – This could be one of the most overlooked social media tools.  As of date, there are over 130 million professionals on LinkedIn.  Company profiles allow businesses to connect with other professionals and establish themselves in a professional setting.  It allows companies the opportunity to network with others in their industry as well as become members in groups consisting of other members that may be of interest to them.

The key is properly using the above tools in the most time-efficient manner. It allows your company to reach many potential customers.  Websites provide information to help users make an informed decision about their buying purchases.  Actually, 71% of Internet users are more likely to purchase based on social media referrals. Establishing your company on the Internet should be one of your basic essentials because it costs very little plus time.