Business & Tech

First Morris County Maserati Dealership Drives On To Route 10

Business will include 'configuration room' for customers to choose exterior, interior styles.

Now you don’t have to drive so far to pick up your dream car.

Morris County’s first Maserati dealership is opening under the Celebrity Motor Car Company on Route 10 in Whippany.

“This is a very exciting step for our company and a great opportunity for us to demonstrate what an exceptional luxury car buying experience is all about to a new group of car luxury buyers,” said Celebrity CEO Tom Maoli in a statement.

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Maserati sales rose by 110-percent in 2014 in the United States.

The Morris County dealership is 8,100-square feet and under construction next to the Celebrity Lexus dealership on Route 10 in Whippany. While construction is expected to finish by the end of the summer, the dealership is open and selling cars from a temporary office on site.

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The new dealership will include a 4,400-square-foot show room, and will offer the Italian car maker’s signature vehicles, including the Quattroporte, the Ghibli, and the GranCabrio.

In addition, a “configuration room” will be onsite as well, where customers can choose the exterior and interior features for their vehicle.

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