Shop In Mendham And Chester On Small Business Saturday

MENDHAM, NJ — Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.

What about those mom-and-pop businesses all over Mendham, Chester and beyond that are the backbone of America's economy? Just when do they get their day?

That's basically the question that was asked back in 2010 when the concept of Small Business Saturday was born. Small Business Saturday is "a day to celebrate and support small businesses and all they do for their communities," the U.S. Small Business Administration explains on its website.

Here are just a few Mendham and Chester shops participating:

• Village Wine and Liquors (88 E Main Street, Mendham)
• The Publick House (111 Main Street, Chester)
• Dantes Restaurant (100 E Main Street, Mendham)
• Fresco Mexican (137 Main Street, Chester)
• Mendham Car Wash (104 E Main Street, Mendham)
• Sneaker Barn (151 Rt. 206 S, Chester)
• Mendham Garden Center (11 W Main Street, Mendham)
• Toys With Love (95 W Main Street, Chester)

To find more retailers in Mendham and Chester taking part in the promotion, just visit the Small Business Saturday website, click on "Find Out Where To Shop" in the menu at the top of the screen and type in your ZIP code.

Photo by Craig Barritt/Getty Images for Small Business Saturday Night